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Have you ever been walking somewhere and suddenly smelled a fragrance that propelled you back in time to relive an event? How can aromas awaken memories inside us that recreate experiences from years ago and make them seem like they just happened?

A look at the map of the brain exposes all the secrets behind the intense connection between scent, emotion and memory. When a scent is first picked up by the neurons in the nose, an impulse is created and passed along to the olfactory bulb, the part of the brain that is responsible for analysing smells. The olfactory bulb is part of the brain’s limbic system, an area of the brain that is also home to the amygdala and the hippocampus. The amygdala and the hippocampus play major roles in creating and controlling our memories, moods, behaviours, and emotions, lending the nickname the “emotional brain” to the limbic system. The close proximity between these sections of the limbic system explain why smell can bring up powerful memories and emotions almost instantaneously.

If we observe the major pathways our other senses travel, such as vision and hearing, we see a more complex route to the “emotional brain.” When our eyes and ears pick up senses, that information is initially sent to a part of the brain called the thalamus before moving on to the rest of the brain. Meanwhile, the scent receptors in the nose are one quick synapse away from emotion and memory.

We use a natural perfume base which is not harmful. The aim with our perfumes is to bring you a long-lasting feminine fragrance based on the variety of fragrances nature has to offer. Whether you close your eyes for a moment to relax, are running from one meeting to another, enjoying coffee with friends, chairing a major company meeting or holding a baby in your arms, we want you to be surrounded with a scent of happiness.